Sneaky Ways Sephora Gets You to Spend Money

Sephora has a massive following and was named retailer of the year at the 2018 World Retail Congress. Members of their rewards program have spent upwards of $35,000 to redeem on exclusive members-only trips. The store offers unique technology, Color IQ, to identify specific foundation...


zac efron

Zac Efron’s Style Recreated by Professional Stylists

Zac Efron’s style has changed dramatically since he first starred in ‘High School Musical.’ His current bleached hairstyle and fashion tastes may seem unattainable to the average guy, but is it? Celebrity fashion stylist Brian Joel and professional hairstylist Sean Flynn...


Sofia Richie

Sofia Richie Shares Her Guide to Sensitive Skincare

Model Sofia Richie shows off her everyday “natural-not-natural” makeup look and explains how to look your best while dealing with sensitive skin. Sofia’s father, Lionel Richie, drops in and quickly breaks down his own beauty secrets (sleep and water!).


Virgil Abloh

Virgil Abloh Is Taking Time Off for His Health

Virgil Abloh is the current undisputed king of the men’s fashion world. He has also become one of the busiest, known for his nonstop, jet-set lifestyle. In addition to working on seasonal collections for OFF-WHITE and Louis Vuitton, the designer has famously collaborated with brands...

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