ghd has supported breast cancer charities globally for 18 years, raising over $22 million* to date. And for the past two years, the company has been on a mission to empower young women across the world to start regularly checking their breasts with its TAKE CONTROL NOW campaign.
Why does ghd want to continue to support this cause? Breast cancer is the most common cancer for Kiwi women.** Breast cancer can take away two physical features that can powerfully shape how women see themselves, their breasts, and their hair. As an evolution of 2021’s successful campaign, the 2022 collection features the campaign messaging TAKE CONTROL NOW on the limited edition styling tools, providing women with a regular reminder to touch and check their boobs for signs of breast cancer Every. Single. Month.
“Early detection is everything,” Lorna Subritzky, Breast Cancer Foundation NZ Ambassador says. “Through self-checks and mammograms, my DCIS cancer was caught early. Recently I found a lump in my other breast during a self-check, it turned out to be a tumour. Again, I caught it early enough to save my life. They say the lightning doesn’t strike twice. It can, but early detection can be the difference that can save your life.”
Joyful Body and Breast Positivity
Every. Single. Month. is the core message of this breast cancer awareness-driving campaign. Having the confidence to action these important self-check steps as early as possible will help make all the difference. With a lack of breast checking confidence, women are less likely to self-check and those who feel awkward or embarrassed about checking their breasts may delay seeing their doctor if they notice a new or unusual change. Big, perky, saggy, tiny, small, large, two boobs, no boobs? Still check. ghd wants women to start talking about their breast health, not their cup size, and to feel confident and educated on how to check EVERY. SINGLE. MONTH
- 2.3 million women globally are diagnosed with Breast cancer every year.
- 3,500 women in New Zealand are diagnosed with breast cancer every year — that’s 9 women per day.
- 1 in 6 Kiwi women under 45 has admitted to never checking their breasts for changes.
$20 From Every Pink Limited Edition Purchase Goes to Breast Cancer Charities Partnered With ghd
The collection consists of the ghd helios professional hairdryer, award-winning ghd platinum+ styler, ghd gold styler, and for the first time, our limited edition glide hot brush. With every purchase of our limited edition pink stylers or hot brushes, you will also receive a soft touch zip bag. The 2022 vibrant orchid ghd limited edition Pink collection has been designed to include a self-check reminder so whenever you style your hair you remember to TAKE CONTROL NOW. And check your boobs.
ghd Platinum+ Pink Limited Edition
Featuring ground-breaking predictive Ultra-zone technology, the ghd platinum+ predicts your hair’s needs and the way you style, controlling heat more effectively than ever before to guarantee ultimate results with 70% stronger hair, 2x more colour protection and 20% more shine.
ghd Helios Pink Limited Edition
ghd helios lightweight professional hair dryer with Aeroprecis technology drastically cuts down blowdry time, giving you ultimate styling control to achieve smoother results* with 30% more shine.
ghd Gold Pink Limited Edition
Transform your every day with the gold standard in hair styling tools, ghd gold professional styler. Featuring Dualzone technology, this styler controls heats from root to tip, delivering sleeker, smoother, and healthier-looking hair.
ghd Glide Hot Brush Pink Limited Edition
Spend more time in bed thanks to the ghd glide professional hot brush. Containing ceramic and ionising technology, transform your hair in just a few strokes for a perfectly smooth look in seconds.
Watch the full campaign video now in the banner.
