Kim Kardashian West has shared a photo of herself in a pair of bike shorts from sportswear company 2XU, founded by a trio that includes former Kiwi triathlete, Jamie Hunt.
Kim KKW x 2XU
While the internet rages over whether or not the image is appropriate – Kim’s 4-YO daughter North took the snap – it’s a massive coup for 2XU as the reality TV star has 107 million followers on Instagram alone.
The controversial photo offers a sneak peek at hubby Kanye West’s upcoming collab with the brand.
Kanye x 2XU
Last year Hunt and his team were called upon by Kanye to feature their product in his Yeezy 5 fashion show.
Hunt told Newstalk ZB West got in touch just 10 days before the event.
“We got an email, saying ‘Kanye owns some of your product’, which was a shock. They said ‘he loves your design aesthetic, and the lines on your garments, and would love to have one of your products on the catwalk for his fashion show in New York. We had 10 days to design it, get it manufactured in Asia, and then shipped to New York.”
The result was a 2XU compression wetsuit that West paired with heeled boots and an oversized, preppy cardigan.