Michael Kors has become the latest luxury fashion group to pledge to no longer use animal fur in its products, the company announced on Friday.
Michael Kors: Fur-free fashion
The move will see the phase-out of production of fur products in its Michael Kors and Jimmy Choo collections by the end of December 2018.
“Due to technological advances in fabrications, we now have the ability to create a luxe aesthetic using non-animal fur. We will showcase these new techniques in our upcoming runway show in February.” – Michael Kors
The announcement follows similar moves by Gucci, part of Paris-based luxury group Kering, which pledged in October that it would go fur-free from next year, and Armani, which announced its decision in 2016. Ralph Lauren, Stella McCartney and Hugo Boss have also said they would drop fur from their collections.
The fur-free stance reflects a shift in the fashion industry, looking to lure in younger customers who are passionate about causes like animal welfare.
‘This is a wonderful holiday gift for fur-bearing animals and follows many years of protests at Michael Kors fashion shows and boutiques by PETAand other animal rights groups,’ said animal rights giant PETA.