Instagram’s most followed designers come as no surprise. Proven by Instagram’s latest end-of-year data, Chanel is the currently the most followed designer, followed by Louis Vuitton and Gucci. Designers have a continuously growing presence on Instagram. 2017 has continued to be another groundbreaking year.

1. Chanel 25.2 million followers

Chanel took the world by storm in 2017, with their collaboration with Pharrell Williams. The collaboration launched Chanel’s Adidas Hu NMD – noted as the world’s most exclusive sneakers, and creating lines of people three-weeks prior to the launch.

2. Louis Vuitton 20.2 million followers

Making history at Paris Fashion Week by opened their show for the first time with African-American model Janaye Furman, Louis Vuitton has continued to have another year of groundbreaking success.

3. Gucci 19.4 million followers

Radically changing the fashion industry, earlier this year Gucci announced they are banning the use of fur. Joining the likes of Stella McCartney, Calvin KleinRalph Lauren and Tommy Hilfiger, Gucci is creating a new era of fashion.

 4. Victoria Beckham 17.8 million followers

A success as always, Victoria Beckham ranks in at number four. From her recent collaboration announcement with Reebok to getting up close and personal with Vogue, the former Spice Girl remains a stylish, iconic, and classy designer.

5. Dior 17.8 million followers

From couture to teasing the world with their Dior Homme BMX bike, Dior know no limits with what they will bring to the world of fashion.

6. Dolce & Gabbana 15.2 million followers

Dolce & Gabbana made headlines when handpicking Lady Amelia Windsor to model for them, and have once again made headlines when announcing their 5,000 limited edition boxes of ‘designer’ Christmas pasta for $110, making Christmas both festive and glamorous.

7. Prada 14 million followers

Collaborating earlier this year with a Taiwanese artist, James Jean, Prada launched a collection of illustrated bags, with artwork drawn by Jean.

8. Michael Kors 10.8 million followers

The watch that brings your life to life—meet the new Sofie smartwatch with the Google Assistant. #AccessItAll

A post shared by Michael Kors (@michaelkors) on Oct 23, 2017 at 6:06am PDT

News striking the fashion industry when Michael Kors announced the purchase of Jimmy Choo for $1.2 billion. This year celebrities such as Zendaya and Martha Hunt have worked alongside Michael Kors to promote the Access Smartwatch, another of Kors’ designs.

9. Calvin Klein 10.8 million followers

Raf Simons describing the latest Calvin Klein Summer/Spring 18 collection as “American horror, American dreams“, and the latest #MyCalvins campaign featuring A$AP Rocky and Solange Knowles, 2017 has been another successful year for Calvin Klein.

10. Versace 10.4 million followers

With the newest season of American Crime Story: The Assassination of Gianni Versace, journalists have been noting 2017 as the ‘Year of Versace’. Donatella’s collection inspired by the archives of her late brother Gianni instantly became headline news when Gianni’s supermodel crew, Helena Christensen, Cindy Crawford, Naomi Campbell, Carla Bruni and Claudia Schiffer reunited on the catwalk to celebrate Versace.


Melissa Reid


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