Bella Hadid and Lil Miquela (CGI influencer) star in Calvin Klein’s latest campaign, making out in a short video.
Directed by Jonas Lindstroem, the pair appear in their Calvins before the camera zooms in and they lock lips. Don’t ask us how. Guessing that Lil Miquela came through in some Jordans, because homegirl gets it. Hadid’s voiceover is heard saying: “Life is about opening doors. Creating new dreams you never knew could exist.”
The duo joins the likes of Indya Moore, Troye Sivan, A$AP Rocky, and Billie Eilish, who all star in the latest campaign entitled I SPEAK MY TRUTH IN #MYCALVINS.
Fans, however, were less than impressed, with many social media users pointing out that the company could have cast any number of lesbian or bisexual-identifying models in the ad instead.
On Friday evening, the brand issued an apology via Twitter.
Here at CALVIN KLEIN, we welcome all types of constructive feedback from our community. We see your comments and we appreciate them. We’d like to offer our thoughts in response to comments on our campaign video featuring Bella Hadid and Lil Miquela. pic.twitter.com/OIcIekyR9K
— CALVIN KLEIN (@CalvinKlein) May 17, 2019