First Look at Rihanna’s New LVMH Fenty Fashion Brand

Just 10 days ago, LVMH, the parent company of Dior and Givenchy, Moët Hennessy and Louis Vuitton, announced Rihanna’s Fenty fashion house would launch under their massive umbrella.

Now, LVMH has revealed Fenty Fashion will debut online on May 29 and at a Paris pop-up on Friday, May 24 and we’ve finally got a sneak-peak at what the Rihanna-designed collection will look like.

In a new teaser video above, Rihanna makes blink-and-you’ll-miss-them cameos styling looks on a diverse lineup of models that include denim, separates, and shirt dresses, styled with sporty sunglasses and strappy sandals.

“Designing a line like this with LVMH is an incredibly special moment for us. Mr. [Bernard] Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits,” Rihanna said in a statement. “I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”

 

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so excited to be on @tmagazine’s first digital cover!! here’s a sneak peak of what’s to come from @fenty 💪🏿 Written by @JeremyOHarris, photographed by @KristinLeeMoolman,  makeup by @lauren.parsons, hair by @yusefhairnyc, manicure by @jennynails, set design by @tomotattle

A post shared by badgalriri (@badgalriri) on May 20, 2019 at 5:59am PDT

Bad Gal took to Twitter to share her thoughts her latest business venture.

big day for the culture.
thank you Mr.Arnault for believing in this little girl from the left side of an island, and for giving me the opportunity to grow with you at @LVMH https://t.co/6ToY8MkDQB pic.twitter.com/Q9eF35576T

— Rihanna (@rihanna) May 10, 2019

“Everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real C.E.O. and a terrific leader,” said LVMH chairman Bernard Arnault in a statement, according to BoF. “She naturally finds her full place within LVMH. To support Rihanna to start up the Fenty maison, we have built a talented and multicultural team supported by the group resources. I am proud that LVMH is leading this venture and wish it will be a great success.”

The launch of the new brand will make for a historic one. It marks the first time LVMH has introduced and built a new brand since Christian Lacroix in 1987. More importantly, Rihanna will be the first woman of color to oversee a fashion house under LVMH.

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