The New Futurecraft.Loop from Adidas Is Made to Be Remade

This is Adidas Futurecraft.Loop. It’s the first performance running shoe–and one of the first consumer products in general–designed for a circular life cycle. “When you wear out this product, you give it back to us. And we recycle it,” says Tanyaradzwa Sahanga, materials engineer at Adidas. “We can take that recycled output, those ground bits of shoe and put them into new shoes again.”