Academy award-winning actor and musician Jared Leto is joined by multi-platinum singer-songwriter Lana Del Rey in the new Gucci Guilty campaign.

Presenting #ForeverGuilty. Academy award-winning actor and musician Jared Leto is joined by multi-platinum singer-songwriter Lana Del Rey in the new campaign by Glen Luchford. Featuring familiar American scenarios, filmed in Los Angeles, they play individuals who live and love outside of social conformism to embody the Gucci fragrances Gucci Guilty Pour Home and Gucci Guilty Pour Femme.

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