Dua Lipa lands her biggest fashion gig to date, the songstress is officially the new face of Versace and the label just released a new hypnotic video.
“A series of vibrant videos capture the uplifting personality and universally loved spirit of the pop icon. With a natural affinity for movement and a fearless attitude, Dua enters Donatella Versace’s La Greca labyrinth: a moving digital set inspired by the brand’s runway maze. The campaign also presents the new La Greca Signature tote bag, a modular design that can be added to and customized with smaller pouches and keychains. Menswear designs adopt the new signature pattern too, with layered knitwear, sharp suiting and bold accessories,” notes the Versace team.
