On Thursday morning over 700 people turned out for the first opening in the anticipated $1 billion Commercial Bay development. H&M’s new superstore opening extravaganza included DJs and iconic team dance performed at every store opening.

Set over four levels, spanning approximately 3,500 square metres and employing 120 members of staff, the new superstore cater for men, women, kids and kids, as well offering the first Home range available in Auckland.

The store also stocks the popular Conscious collection, an on-going range of products made from sustainable materials. Customers will also be able to use the brand’s garment collecting service to give their unwanted items a new life.

This is the fourth H&M store in New Zealand after the brand entered the New Zealand market in 2016 — Sylvia Park and Commercial Bay in Auckland, The Crossing in Christchurch and Queensgate in Wellington.

“We are excited to finally be able to announce the opening of our Commercial Bay store and to be able to offer our customers two incredible fashion shopping destinations within Auckland,” said Hans Andersson, country manager for H&M Australia and New Zealand.

“We are also looking forward to introducing the H&M Home concept to our Auckland customers as we feel this really rounds out our wide assortment offering for this flagship store.”



The Last Fashion Bible is an interactive hub of fashion and lifestyle-related video content, featuring a mix of both international and local runway shows, editorials, interviews, how-tos and much more.

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