Gucci + Harry Styles AW 2018: The Wait is Finally Over

It’s been in the pipeline for months and the wait is finally over. Having been the poster boy for Gucci’s floral suits, Harry Styles is officially the face of the brand’s new AW 2018 men’s tailoring campaign.

In a narrative sequence that echoes many famous photographs and scenes from British films, @harrystyles brings his pet chicken and dog into the fish and chip shop. He orders and shares it with the animals. Discover the #GucciTailoring collection through link in bio. Creative Director: #AlessandroMichele Photographer: @_glen_luchford Art Director: @christophersimmonds

A post shared by Gucci (@gucci) on Jun 3, 2018 at 5:02am PDT

Despite the style icon’s many Gucci-designed looks over the year (including his last world tour which featured custom pieces designed by Alessandro Michele), this surprisingly marks his first official campaign for the brand.

Visuals from the campaign, which was shot in North London by Glen Luchford, feature Styles in a variety of tailored Gucci looks–from three-piece suits to a mohair jacket to a suit adorned with New York Yankees patches.

Watch the full campaign video above.

Wearing a New Marseille jacket with embroidered collar detail designed by #AlessandroMichele, @harrystyles walks in a ‘chippy’—the traditional British fish and chip shop—carrying a pet chicken. Photographer: @_glen_luchford Art Director: @christophersimmonds

A post shared by Gucci (@gucci) on Jun 2, 2018 at 11:42am PDT

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