Shot in the desert, this Spring Summer 18 campaign represents the human impact on untouched land. With Alasdair McLellan’s magic touch this campaign challenges the oxymoron of utopia and utilitarian whilst conveying the iconic designs of Miuccia Prada.
With Miu Miu’s ever-iconic casting, the Southwestern desert in Arizona serves as a meeting of young minds. Many of the models in this seasons campaign illuminate progressive topics through their social media platforms. For example, Cameron Russell reflects on the injustice of the modelling industry in her TED Talk, whilst using her equal-opportunity platform to promote climate change awareness. Everyone’s favourite Hollywood girl Elle Fanning is incredibly active within the empowerment program REALgirl. And fashion IT-girl Adwoa Aboah is an ambassador for Save the Children, while worksing alongside mental health organisation Heads Together and co-founder of media platform Gurls Talk.
