Meme artists and luxury brands alike can reach boundless audiences, develop original or reconceptualise old content and rewrite the rules of fashion communication. They might at first seem frivolous, but Fashion Memes are most definitely here to stay. Here are some of those that made the best impact in 2017.
1. Runway meme
Elliot Tebele, the genius behind @FuckJerry, was approached by Ermenegildo Zegna to walk the runway at the AW 2017 show in Milan in January this year.
2. Life imitates art
Founded by sisters Maria and Beatriz Valdovín, @artlexachung compares classic paintings baring an uncanny likeness to the fashion moments of Alexa Chung since 2015. This Loewe and Boldini moment was a particular 2017 favourite.
3. Wang Clap Back
Alexander Wang had a déjà vu moment when he saw the Philipp Plein Sport show this year and was quick to highlight stark similarities.
4. Controversial crocs
Here, we find the controversial Balenciaga platform clog floating boat-side in a classic scene from The Notebook. I mean, it makes sense.
5. Carrie on, girl
Founded by Dan Clay, @carriedragshaw is dedicated to recreating iconic Carrie looks from Sex and the City with captions promoting self-love and acceptance. For this one, Dan searched endlessly for the same vintage Gucci purse but alas, a DIY was made and it’s major. Sarah Jessica Parker herself is a loyal fan and follower.