For the first time, L’Oréal Paris has collaborated with Balmain and created a range of 12 exclusive couture shades designed under the creative direction of Olivier Rousteing, and released to coincide with Balmain’s Paris Fashion Week show.

No matter your origin, no matter your tribe. Come together, be seen, be heard. Because we are all worth it. – Olivier Rousteing, Creative Director, Balmain Paris

Divided into three color themes, representative of the three tribes of L’Oréal Paris x Balmain Paris femininity- Glamazon, Couture, and Rock – accessible beauty meets high fashion.


The Glamazon collection and each of its four shades are meant to awaken fierceness and earthly sensuality in everyone who wears them. The lipstick colors chosen are taken from tones that come from the earth, recalling the beauty of the Amazon jungle.

Urban Safari: You heard it here first, this is the ultimate nude lip. What more could you need to hear?

Glamazon: If you’re looking to branch out a bit, this grey shade is just right for creating an exotic look.

Fever: Imagine a hot lava explosion but less scary and more stylish and this is what you get.

Balmain Instinct: We’re pretty sure it isn’t possible to do a jungle-inspired collection without a khaki green hue. Swipe on this shade when you’re feeling like your most adventurous self.


You can’t talk about Balmain without covering couture, making this collection a must. Celebrating Balmain’s historic Parisian couture origins, the tribe is a tribute to glamour and fashion.

Confidence: Layer this pearly shade over any other lipstick to illuminate the face – just like a sparkling Balmain gown.

Liberation: Add instant drama to your look with a deep mulberry tone.

Domination: You can’t go wrong with red lipstick. After all, it’s a classic. This crimson shade is no exception. Just match it to your fiery spirit.

Confession: How about an ultra-flattering peachy nude? If the shade reminds you of something – it’s the color of post-passion.


When you want to be made over to look like a rock star, turn to the Rock tribe for your coolest lip color. Taking cues from music, the collection celebrates breaking the rules, rebelling, and always being true to yourself – concepts that translate perfectly into beauty.

Freedom: This electrifying violet will have you catching everyone’s eyes with a single coat. Hope you’re ready to be a star!

Power: When you need to feel fearless, wear this brown shade. The best part? It looks striking no matter your skin tone.

Legend: Reptilian leather may not be a normal part of your day-to-day often, but now’s your chance to try a taupe inspired by it.

Rebellion: What’s a rocker without their denim? This deep blue-jean color will surely make you stand out in a crowd.

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