Angelina Jolie recently announced her plans to embark on a new venture called Atelier Jolie to help tackle the 100 million tons of textile waste dead-end in landfills. The purpose-driven luxury brand is dedicated to utilizing deadstock materials and harnessing the talents of marginalized individuals, including refugees and other under-appreciated groups. Atelier Jolie aims to provide these individuals with positions that recognise their skills and offer them a sense of dignity.

Jolie announced the news on her Instagram account, saying: “I’m starting something new today—a collective where everyone can create… Atelier Jolie is a place for creative people to collaborate with a skilled and diverse family of expert tailors, pattern makers, and artisans from around the world. It stems for my appreciation and deep respect for the many tailors and makers I’ve worked with over the years, a desire to make use of the high-quality vintage material and deadstock material already available, and also to be part of a movement to cultivate more self-expression.”


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Chloé x Atelier Jolie

Now, the renowned actress, director and former United Nations goodwill ambassador and special envoy has announced Chloé x Atelier; the first Atelier Jolie collection in collaboration with French fashion label Chloé. Jolie placed emphasis on her desire to work with the brand because of its B Corp certification—a distinction that it’s held since October 2021.

“Very few luxury brands are certified B Corp. It was important to me to work with Chloé, one of the first luxury brands to be a B Corp,” Jolie said. “It has been a privilege to design with Gabriela Hearst, and I hope all women will feel comfortable and beautiful in this capsule collection,” Jolie said in a statement, going on to say that the money from the collection would be reinvested into the artisans and craftspeople (present and future) that work with her brand. “My earnings from this collaboration will be invested in establishing apprenticeships for tailors and artisans at Atelier Jolie.”

Gabriela Hearst, who recently disclosed her departure from the brand after a successful three-year tenure, expressed her enthusiasm for embarking on a new venture alongside Jolie. Together, they are dedicated to advancing Chloé’s sustainability commitments and taking them to new heights. Hearst’s involvement signifies a deepened commitment to promoting a more sustainable approach within the fashion industry.

“From the moment I heard about Angelina’s vision for Atelier Jolie, I believed in it,” Hearst said. “It is a way to elevate others through the beauty of garment-making and her deep respect for the environment. It’s an honor for me that Chloé will be the first collaborator for Atelier Jolie, as both have high ideals for the betterment of our species. That is the reason why I love both Angelina and Chloé so deeply.”

Although limited information is available regarding the Atelier Jolie and Chloé collaboration, the announcement revealed intriguing details about the collection. It will feature fluid silhouettes and intricate tactile elements, with a primary emphasis on eveningwear. The designs will embody a timeless aesthetic, drawing inspiration from timeless pieces found within Jolie’s personal wardrobe. Additionally, the capsule collection will highlight female-led social enterprises, and multiple looks will incorporate deadstock materials and environmentally conscious materials with reduced impact. These elements will contribute to the overall vision and ethos of the collection.

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The Last Fashion Bible is an interactive hub of fashion and lifestyle-related video content, featuring a mix of both international and local runway shows, editorials, interviews, how-tos and much more.

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