Angelina Jolie recently announced her plans to embark on a new venture called Atelier Jolie to help tackle the 100 million tons of textile waste dead-end in landfills. The purpose-driven luxury brand is dedicated to utilizing deadstock materials and harnessing the talents of marginalized individuals, including refugees and other under-appreciated groups. Atelier Jolie aims to provide these individuals with positions that recognise their skills and offer them a sense of dignity.
Jolie announced the news on her Instagram account, saying: “I’m starting something new today—a collective where everyone can create… Atelier Jolie is a place for creative people to collaborate with a skilled and diverse family of expert tailors, pattern makers, and artisans from around the world. It stems for my appreciation and deep respect for the many tailors and makers I’ve worked with over the years, a desire to make use of the high-quality vintage material and deadstock material already available, and also to be part of a movement to cultivate more self-expression.”
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Chloé x Atelier Jolie
Now, the renowned actress, director and former United Nations goodwill ambassador and special envoy has announced Chloé x Atelier; the first Atelier Jolie collection in collaboration with French fashion label Chloé. Jolie placed emphasis on her desire to work with the brand because of its B Corp certification—a distinction that it’s held since October 2021.
