Medusa is the recognizable mascot of the Versace brand. The logo design came from the floor of a Roman ruin Giani Versace and his siblings used to play on as children. Gianni chose the mythical beauty as the face of the brand because he believed she made people fall in love with her and there was no way back, and he hoped his company would have the same effect on people.
For the Tribute campaign, Donatella invited six supermodels including Naomi Campbell and Natalia Vodianova to read the story of Medusa chapter by chapter. The models are each styled in Versace designs, they sit in a white room reading out loud before a camera.