Israel Adesanya, aka The Last Stylebender, announced his recent Puma partnership with an inspiring message filmed at Auckland’s iconic Sky Tower.

Ahead of his headline fight on September 26 in Abu Dhabi, the UFC Middleweight World Champion confirmed the deal by dropping the clip on his social of Puma welcoming him to their team.

The video highlights New Zealand’s top athlete’s famous line “whoever said the sky is the limit, doesn’t know about the universe” and was shot with Israel at the Sky Tower just before he jetted off for his fight.

Adesanya says working with Puma is an “awesome fit” because the brand aligns with his own values and goals.

“I express myself when I fight, when I dance and through my style and I’ve always loved rocking Puma. I never conform to society’s expectations of who I should be — individualism is key,” said the athlete in a press release. “I love that PUMA is all about individuality, daring to stand out, fearlessness and pushing the limits. Exactly my kind of brand and I’m hyped to see the partnership unfold.”

Pancho Gutstein, General Manager of Puma Oceania says the company is thrilled to partner with such a highly acclaimed, successful and eclectic individual.

“We’re ecstatic to be welcoming one of New Zealand’s most acclaimed athletes to the Puma family. Not only is Israel a fearless and incredibly talented athlete, but his passion for dancing, fashion, anime and his memorable personality makes him a standout individual to represent the brand,” says Gutstein.

As the UFC Middleweight World Champion, Israel Adesanya has an undefeated record of 19 wins and no losses. He is headlining UFC 253 on September 26 against Paulo Costa in Yas Island, Abu Dhabi (Fight Island).

Good luck, Israel!

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The Last Fashion Bible is an interactive hub of fashion and lifestyle-related video content, featuring a mix of both international and local runway shows, editorials, interviews, how-tos and much more.

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