The inimitable Jane Fonda leads the cast of the campaign for the first Gucci sustainable line which also includes David Mayer de Rothschild, Lil Nas X, King Princess and Miyavi. They each wear pieces from the Gucci Off The Grid collection designed by Alessandro Michele, standing and sitting in a treehouse in the city, ready to — as the line’s label suggests — open the door to a new beginning.

Gucci Off The Grid is created using recycled, organic, bio-based and sustainably sourced materials, including ECONYL®, made from regenerated Nylon coupled with solvent-free recycled polyester as well as leftovers from Gucci’s manufacturing processes.

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