Mercedes Benz Fashion Week Australia has made the announcement that the Sydney-based event has been cancelled. It’s the latest in a string of local and international events being postponed and called off over COVID-19 (coronavirus) fears.

It is no doubt disappointing to IMG, the agency that runs MBFWA, and the dozens of designers who were due to show, as the event was due to celebrate its 25th anniversary and the first time the event would be open to the public.

“Due to the Australian Health Protection Principal Committee (AHPPC)’s mandate against holding non-essential, organised public gatherings of more than 500 people in light of global health concerns regarding COVID-19 (coronavirus), we regret to share that Mercedes-Benz Fashion Week Australia 2020 will not take place,” said Natalie Xenita, Executive Director of IMG’s fashion events group for the Asia-Pacific region in a statement.

“We thank our incredible designers, producers, partners and staff for their support of the Australian fashion community and look forward to celebrating our 25th anniversary in 2021.”

Designers including Alice McCall have thrown their support behind the cancellation.

“I strongly support IMG’s decision to cancel MBFWA and look forward to making a return to the schedule in 2021,” McCall said following the announcement.

The news comes following the cancellation of the remainder of Virgin Australia Melbourne Fashion Festival last week.
“In the interest of the health and safety of our partners, participants, team, volunteers and patrons, the Melbourne Fashion Festival Ltd. has made the decision to cancel all remaining produced events, effective immediately, as a precautionary containment measure,” said a statement on the VAMFF website.

Stay with The Last Fashion Bible for all the latest fashion news updates.

Photo credit



The Last Fashion Bible is an interactive hub of fashion and lifestyle-related video content, featuring a mix of both international and local runway shows, editorials, interviews, how-tos and much more.

View all posts

Stay Ahead of the Trends

Receive the latest fashion, beauty and lifestyle updates from us.

You have Successfully Subscribed!