Continuing its series of designer collaborations, H&M recently announced its upcoming team up with Italian label Moschino. Titled Moschino [TV] H&M, the focus of the collection will be luxury with inclusiveness.

Moschino [TV] H&M

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In typically theatrical fashion, Creative Director Jeremy Scott unveiled the collaboration via a video call with model Gigi Hadid. Both Scott and Hadid wore pieces from the collection, which will comprise both womenswear and menswear, a full range of accessories and some extra surprises, too. The call was projected on digital screens at the annual Moschino party in Coachella, California and live broadcasted on @hm surprising guests with the big news.

“I am so excited about Moschino [TV] H&M”, says Scott. “My life’s work has been to connect with people through fashion, and with this collaboration, I’ll be able to reach more of my fans than I’ve ever had the ability to do.”

The Moschino [TV] H&M campaign is a radically innovative TV concept enmeshing social and traditional media to create a multi-platform takeover – a captivating new “zapping” experience for the digital world.

“MOSCHINO [tv] H&M is the perfect collaboration for fashion right now, mixing together pop, street culture, logos and also glamour. Jeremy Scott is amazing – he knows how to have fun with fashion, and to connect with his fans around the world.” – Ann-Sofie Johansson, Creative Advisor, H&M

The collection will be available online and in select H&M stores worldwide from November 8.



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