Versace just announced plans to follow in the footsteps of Gucci and Michael Kors who have both recently pledged to go fur-free. Furla, the Italian accessories company, also vowed on Wednesday to go fur-free starting with its cruise 2019 collection.

Versace plans to go fur-free

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Fashion houses around the world are bowing to pressure and using alternatives to real fur amid pressure from animal rights groups and changing tastes of younger customers, who are increasingly aware of the environmental issues linked with the clothes they buy.

In an interview with Luke Leitch for The Economist’s 1843 magazine, the designer stated that she would no longer use real animal fur in any of her designs.

“Fur? I’m out of that. I don’t want to kill animals to make fashion. It doesn’t feel right.”

Versace has long been a symbol of excess, luxury, and glamour, and even currently sells a $1,450 rabbit fur pillow on the brand’s website. The news comes as a surprise and the company has yet to put out an official statement or pull any fur products.

That being said, as a designer, Donatella has moved toward a more politically driven, socially conscious agenda in the past few seasons, especially with her Spring 2018 collection, which were printed with such words as unity, loyalty, courage, and love. And how fantastic would those looks be with a medusa-clad faux fur bomber jacket?

Melissa Reid

Melissa Reid

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