Iconic New Zealand clothing brand Andrea Moore has gone into liquidation after almost twenty years in business.

Challenging times for Andrea Moore

Receiver Andrew Grenfell of McGrathNicol said stores would continue to trade while they worked with the directors to assess options for the company, including selling all, or part of it.

The label’s managing director, Brian Molloy, said the “perfect storm” in 2017 of “highly damaging” late deliveries, crippling creditor payment defaults and extensive roadworks outside both its Auckland and Christchurch stores impacted trade for months.

But Mr Molloy said the company should also have consolidated and focused on parts of the business that were future-proof and profitable.

“Though we have a loyal customer base of over 30,000 our problems will be familiar to anyone conversant with the hugely capital-intensive nature of the industry which has become very discount-driven affecting valuable margins.” – Brian Molloy

Andrea Moore opened her first shop in 1999 in Wellington.

“Brian is the business side and I’m the creative side, and neither could do without the other. We have a close knit group of staff passionate about dressing fascinating women who live their lives to the full.” – Andrea Moore

Andrea Moore is the latest in a list of clothing retailers that have hit troubles in recent years. In the past year, five high street fashion brands have collapsed in New Zealand, including David Lawrence, Marcs, Kimberleys, Topshop, Topman.

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Melissa Reid

Melissa Reid

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