Pantone, the world’s most-renowned colour picking experts, has announced the colour of 2018; PANTONE 18-3838 Ultra Violet. The dramatically provocative and thoughtful purple shade was selected based on criteria of what lies in the year ahead, or trends for the upcoming year, and what colour these trends tend to indicate.
What is the ‘Colour of the Year’?
Regarded as inspiration for the upcoming year, the colour of the year is noted as “self-fulfilling prophecy”, meaning once the colour has been announced, those aware of it will start to notice the colour appearing throughout their everyday life.
“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Color Institute.
The colour of the year trend has helped inspire fashion, interior and beauty trends, as well as being based on those leading into the upcoming year. Ultra Violet appeared a prominent colour throughout the 2018 runway collections and is the main colour of Rhianna’s sunglasses collaboration with Dior.
Why is Ultra Violet significant?
Alongside being a colour that suits most skin tones, being a wearable colour and a universal shade, Ultra Violet has been a significant colour throughout history, representing the woman’s suffrage movement in Britain in the 1900’s.
Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality.
Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future. Perceived as an empowering and a colour for optimism, those associated with yoga and meditation have a belief that the colour signifies healing, and has the power to heal.
SelectingUltra Violet as the colour of the year for 2018 aims to encourage creativity and embracing strong spiritual connections in the year coming.