Ultra Violet is the vibrant and dynamic hue recently awarded Pantone’s Color of the Year for 2018. This is great news for home decor, fashion and accessories but oh! The endless possibilities this shade has in the beauty world! To celebrate the influence this colour is about to have on our beauty routines, we’ve rounded up some of our favourite purple picks.

essie: The Fuchsia of Art


A rich, vivid magenta, essie’s “The Fuchsia of Art” from their Neons Collection, will transport you to a sun-soaked Miami beach.

Fenty Beauty: One of the Boys


Rihanna recently caught our attention by posting on her Fenty Beauty brand Instagram rocking a bold purple lip, “One of the Boys”, that perfectly captures the Colour of the Year.

Fenty Beauty: Unicorn

Staying with Fenty Beauty, we’re beyond obsessed with her Match Stix Shimmer Skinstick in “Unicorn“, a stunning platinum lilac highlighter. Adding a little purple glow to your highlighting routine is a bit unexpected right now, but watch this become s a major social media trend for the upcoming year. You saw it here first.

L’Oréal Paris: Withering Purple

L’Oréal Paris’ Infallible Lip Paints in “Wuthering Purple” delivers high impact, opaque colour while the innovative teardrop shaped applicator offers a precise application for the perfect pout.

L’Oréal Paris: Colorista Washout

Don’t just #DIY, #DoItYourWay with L’Oréal Paris Colorista. Go all out or flirt with colour by customising your look and transforming your style.

MAC: Beautiful Iris

MAC’s “Beautiful Iris” is a cool lavender with a pearl finish that blends easily for a soft, summery pop of colour.

Maybelline: Possessed Purple

Drench your lips in sensuous, high-impact colour for a soft matte finish. Color Sensational Vivid Matte Liquid Lip Color in “Possessed Plum” from Maybelline New York is a sensuous, creamy formula glides on smoothly leaving a velvety-soft, cushiony feel with maximum colour.

Tom Ford: Boys & Girls

Formulated with emollient-rich ingredients to boost hydration, Boys & Girls Ultra-Rich Lip Color glides on like a balm and imparts sheer pigment. “Violet” is a creamy lilac with cool undertones.

Tom Ford: Purple Reign

TOM FORD BEAUTY’s Private Shadow Collection is housed in a sleek black compact that’s fitted with a mirror for touch-ups on the go. “Purple Reign” is a shimmery lilac powder that’s finely milled to glide on smoothly and last for hours.

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