The wait is finally over for local fashionistas as the ERDEM x H&M collection hit stores in New Zealand today.

One of fashion’s most romantic creators, designer Erdem Moralioglu exquisitely crafts pieces that celebrate the power of beauty by exploring historical references and personal narratives. Celebrity fans include Emma Stone, Ruth Negga, Keira Knightley and Nicole Kidman.

Unlike some collaborations, this is a collection of firsts, not simply a re-launch of the best from the designer’s archives. It’s the first time ERDEM has made hoodies and T-shirts, a backpack and sneakers, the first time the ERDEM logo is printed on jumpers, and – most notably – it’s the first time ERDEM has designed menswear.

The #ERDEM x @hm campaign. Photographed by @michal_pudelka Styled by @omattias #ERDEMxHM

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With small details, like ribbons inside the collars on every men’s piece, small grosgrain rosettes in the neckline of frocks, and beautiful coated buttons, the whole collection expresses perfection.

By using guipure lace shaped like ERDEM’s signature florals, hairy wools, handmade Scottish tweed, organic cotton, and mulberry silk, much of the range is of premium quality. Every seam, button, lace detail and hidden pocket – is in its right place.

See the collection for yourself in the images below from The Sleek Avenue at the ERDEM x H&M media launch, and check out some of our favourite pieces from the collection in the gallery above. The collection is set to be a huge hit and likely to sell out quickly.

All the beautiful details at #ERDEMxHM NZ media launch, thanks for the photos @jared_donkin @hustlebustle @hm

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My photo work + the designer’s story behind the #ERDEMxHM collection + lookbook are now live on #linkinbio

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Another look I created for #ERDEMxHM NZ ❤???? This gorgeous collection launches worldwide tomorrow – exciting!

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Image Credit

Melissa Reid

Melissa Reid

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