Gucci takes on a whimsical vibe and heads to the movies for the launch of its fall-winter 2017 Eyewear campaign. Starring models Polina Oganicheva, Victoria Schons, Zarina Green, Thomas Riguelle and Chinese actress Ni Ni.

Photographed by Colin Dodgson, the new season spotlights cat-eye shapes embroidered with pearls and crystals. Creative director Alessandro Michele designed the frames with art direction for the shoot by Christopher Simmonds.

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