Inclusivity was exactly what fans hoped Rihanna would cater to when she launched Fenty Beauty, including a number of options on the deeper side of the spectrum, a woefully underrepresented area that many brands overlook on the grounds that those shades “don’t sell.”
Now, less than a week after launching, one product, in particular, from Rihanna’s Fenty Beauty that is selling out at lightning speed, according to social media, and that’s the deep foundation shades.
At the Fenty Beauty launch last week, Rihanna spoke about her aspirations for the range,
I wanted things that I love. Then I also wanted things that girls of all skin tones could fall in love with. That was really important for me. In every product, I was like: ‘There needs to be something for a dark-skinned girl; there needs to be something for a really pale girl; there needs to be something in-between.’
The inclusivity of the collection was not lost on makeup fans, as they called out other cosmetic brands, like Kylie Cosmetics, for not providing the same range.
Now, the only people who will be disappointed are those who now have to wait for a restock before they can get their hands on their perfect foundation match!
The dark Fenty Beauty foundation shades are sold out everywhere! This is for all the makeup brands who think the dark shades won’t sell well pic.twitter.com/JDKddaMa5r
— Affinity Magazine (@TheAffinityMag) September 10, 2017
— Gabby Sidibe (@GabbySidibe) September 9, 2017