Dyson has unveiled a new hair tool for the Dyson Supersonic hair dryer, equipping stylers with a solution to smooth stray strands without extreme heat. The new Dyson Supersonic Flyaway attachment harnesses the Coanda effect — a phenomenon first engineered for styling within the Dyson Airwrap styler — to attract and lift longer hairs to the front, whilst pushing flyaways through the tress and out of sight. Hiding flyaways increases strand alignment and enhances natural shine.
“Our engineers are driven to rethink convention and our obsession with airflow led us to push the potential of Coanda after observing how stylists use a ‘brush and blow dryer’ technique to smooth flyaways,” says Emma Sheldon, Dyson Hair Care Category Director.
“Traditionally, this skilled technique involves the stylist using a round brush to section and manage the hair, whilst directing airflow from the dryer to push the flyaways into the style and out of sight. We set out to find a way to innovate a way to mechanise this method for the everyday styler. The new Dyson Supersonic Flyaway attachment harnesses the phenomenon of Coanda to smooth flyaways out of sight, without exposing the hair to extreme heat damage.”
Dyson engineers gathered in excess of 1.14 billion individual pieces of professional styling data, captured from over 10,000 hours of professional stylist trials, observing more than 420 stylists across 80 salons around the world. Whilst stylists were observed using a round brush and blow dryer to smooth stray hairs, self-stylers seeking that same salon standard sleek finish were found to turn to high heat solutions after styling, such as straighteners with fixed plates. This final pass exposes the hair to unnecessary additional heat, increasing the risk of preventable damage – damaged hair is weaker and more prone to breakage, thus perpetuating the prevalence of further flyaways.
“I think we can all agree that flyaway frustration is real! Nothing feels as good as that salon blow dry finish,” says Jen Atkin, Dyson Global Styling Ambassador. “The trick to tame annoying flyaways is a core skill for a stylist. However, we want our clients to now be able to get that same glossy finish at home. Dyson’s latest attachment does exactly that – it allows smooth seekers to get a super sleek finish, on their own, not just from the salon.”
Engineers tested a range of angles before reaching the optimum semi-circular curve that gives the Flyaway attachment its distinct shape. Early prototypes feature a closed circular loop, yet through further testing, engineers identified the bottom of the circle to be superfluous. Dyson’s lean engineering philosophy fuelled further iterations to remove surplus material, without impacting performance.
The Dyson Supersonic Flyaway Attachment is a unique form. Dyson has a heritage of changing the shape of convention, spearheaded by the Dyson Supersonic hair dryer, a tool engineered to deliver a spectrum of styles across different hair types, without extreme heat.
“As professional stylists, we often see flyaway frustrations turning self-stylers to high heat solutions to smooth stray strands making hair weaker and more prone to breakage due to extreme heat damage,” says Michael Beel, Dyson Styling Ambassador in New Zealand. “I love how the Dyson Supersonic Flyaway attachment and Dyson’s HairCare technologies prioritise hair health, with less colour fade and styles that last longer. The Coanda effect really helps hold the hair in place making it super easy and fast at delivering a noticeable improvement to the finish.”
The Dyson Supersonic hair dryer is fast drying, powered by the small, yet powerful Dyson digital motor V9, which spins at up to 110,000rpm – up to 6 times faster than other hair dryer motors. The size of the Dyson digital motor V9 allowed engineers to reposition the motor to the handle for optimum balance in the hand. Intelligent Heat Control measures air temperature over 40 times a second and regulates the heat. This prevents extreme heat damage, to help protect your hair’s shine.
Air Multiplier technology amplifies air by three times to produce a high-pressure, high velocity jet of controlled air, for fast drying and precision styling. After rigorously testing different hair types in our laboratories, we’ve engineered different attachments for the Dyson Supersonic hair dryer to style different types of hair. In addition to the new Supersonic Flyaway Attachment, Dyson engineered attachments include the Gentle Air Attachment, Wide Tooth Comb, Diffuser and Styling Concentrator.
The gentle air dryer provides a softer, more diffused airflow whilst still allowing fast drying. Much like the Dyson Airwrap styler, this attachment takes advantage of the Coanda effect. The attachment manipulates the machine’s airflow to widen its path, delivering a gentle, cooler airflow to the scalp. It does this by maintaining the same amount of energy as bare product through diffusing the air over a larger area. This allows users to have the benefit of using the product in the high flow and high heat settings. By maintaining lower temperatures, the Gentle air attachment can help prevent against colour fade, keeping your colour brighter for longer.
This article was produced in collaboration with Dyson. The new Dyson Supersonic Flyaway attachment is fully compatible with existing models of the Dyson Supersonic hair dryer, and is available at Dyson.co.nz priced at NZ$109.