For Dior’s Spring 2022 Menswear collection, Kim Jones continued his creative partnerships that fuse different artistic and cultural influences. This time it’s Grammy-nominated rapper, songwriter, producer, businessman and designer, Travis Scott. Titled Cactus Jack x Dior — after Scott’s label, Cactus Jack Records — the collection debuted during Paris Fashion Week on Friday.
Scott has been close to the brand for a while, modelling the Air Dior capsule collection that the French fashion house developed last year with Jordan Brand. Through his Cactus Jack Foundation, founded last year, he partnered with The New School’s Parsons School of Design to establish a fashion program, launching his own scholarship program for historically black colleges and universities.
“A conversation – between two friends, two cultures, and two different eras – results in a collection that explores the identities of a groundbreaking modern musician and the heritage of one of the leading Parisian couture houses,” Dior wrote in the show notes.
According to a press release announcing the partnership, Cactus Jack x Dior is “the first full Dior collection ever created with a musician for the house.”
The collection draws from the desert landscapes of Texas, a nod to both Scott’s home state and a place house founder Christian Dior visited when he brought his debut collection to the United States in 1947. According to the show notes, Texas was an unexpected destination for the founding couturier and the grand canyons and huge dusty deserts made a lasting impression. So too did the ethos and spirit of America – in his own words, ‘the zest for life and self-confidence’.
The models appear in a desert landscape dotted with a buffalo head, giant cacti, roses and mushrooms. Bit by bit, the desert transforms into a rose garden in a nod to Christian Dior’s family home.
The colour palette features a soothing mix of dull pinks, café browns, dusty greys, creamy whites and pale blues, with pops of black and electric green, across Jones’ signature mix of exquisite tailoring and sportswear-inspired separates, and featured hybrid hats designed by Stephen Jones.
The graphics seen throughout — on prints, on embroidery, on patches — are a mix of Scott’s drawings and images from the Dior archive. There’s also collaboration within the collaboration this season, on a line of shirts hand-painted by George Condo that will be auctioned off to fund scholarships for the next generation of creatives.
Watch the full show in the banner above.