Fashion has always courted controversy and pushed boundaries, so #coronafashion being a trend during the coronavirus pandemic is no surprise. While french designer Marine Serre has probably garnered the most attention with her black and red face masks being seen by attendees of her Paris Fashion Week AW 2020 show, she’s not the first designer to embrace “epidemic chic”. Who can forget Richard Quinn’s stunning full-face masks at his AW 2020 collection, or Naomi and Co. walking the runway as sexy nurses when Marc Jacobs was at the helm of Louis Vuitton?
From Billie Eilish at this year’s Grammy awards to the runways and street style moments from the AW 2020 shows, take a look at some of the best #coronafashion moments the pandemic has inspired.
Louis Vuitton, PFW AW 2008
Marc Jacobs, then CD at Louis Vuitton, sent 12 sexy nurses that included Stephanie Seymour, Eva Herzigova, Nadja Auermann and Naomi Campbell in see-through plastic coats down the runway for his AW 2008 show.
Karen Walker team-up with Auckland-based Healthy Breath Ltd to create a new health technology product designed specifically for the Asian market using including wool from a new breed of sheep from New Zealand.
Katy Perry, John Galliano for Artisanal Maison Margiela, Met Gala 2017
Galliano’s creation for Perry was one of his most high-profile since he returned to the fashion industry as creative director at Maison Margiela in 2014.
Gareth Pugh, LFW SS 2019
Marine Serre PFW AW 2019
Describing her work as “future wear,” Marine Serre first showed masks in AW 2019 with a collaboration with French filtration brand R-PUR.
Marine Serre PFW SS 2020
The title of her latest collection, Marée Noire, means oil spill in English, though the literal translation has an even more ominous ring to it: black tide. Serre explained that the collection was conceived as the aftermath of an apocalypse in which only a handful of people have survived devastating climate wars and mass extinction.
Serre also joined forces with an air quality brand Airnum to create the now-iconic red and black mask. However, an Airnum representative told The Hollywood Reporter: “This has been a project going on long before the coronavirus.”
Billie Eilish, Grammy Awards 2020
Billie Eilish appeared at the 2020 Grammy Awards in head-to-toe fluorescent green-and-black Gucci, including face and nails and a branded face mask.
The Blonds, NYFW AW 2020
Blancore, NYFW AW 2020
Richard Quinn, LFW AW 2020
Marine Sierre, PFW AW 2020
Cardi B in Richard Quin, PFW SS 19
Known for pushing boundaries and doing whatever she wants, Cardi B was ahead of the trend, romping around Paris in this Richard Quinn ensemble for his SS 2020 show. The rapper staged and impromptu photoshoot in a headscarf, jacket, pleated skirt and boots all in one of his daring floral prints.
‘What’s popping’ baby?’ The 26-year-old is heard to exclaim in the clip, ‘I heard you b*tches was missing me in Fashion Week New York. I’m here to serve it to you motherf*ckers, serve it to you cold. You b*tches could really never, ….’cause a bitch can’t see.’
Sensible sartorialists first began working facemasks into their looks during fashion month, when we were beginning to see early warning signs of COVID-19. Now, facemasks have become this season’s hottest accessor and the fashion flock put their own spin on the face mask with adornments to show off a bit of personality while trying to combat coronavirus. Denizens in New York, London and Paris were all seen sporting this season’s must-have accessory during the last month of shows for AW 2020.
Checking Invoices is the Instagram account of reportedly two unidentified Greek roommates living in Milan garnered a lot of attention when they attended the Fendi SS 2020 runway show during Milan Fashion Week.
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