The Gucci Showtime campaign pays homage to the golden age of Hollywood musicals.

An homage to the beginnings of celebrity culture and the golden age of Hollywood musicals, the Gucci Showtime campaign focuses on the joyful and playful spirit of the era. In gowns with long shimmering beads and sequin suits from Spring Summer 2019 by Alessandro Michele, characters impersonate famed musical stars from the 30s and 40s.

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