Balmain is thinking outside of the standard fashion box to get the word out on its AW collection, rolling out to retail now. Considered “Volume 1” of a fresh communications strategy, the brand released an artful video starring actress Milla Jovovich, a project under creative director Olivier Rousteing, with a video directed by Jake Nava and photographed by An Le.



The Last Fashion Bible is an interactive hub of fashion and lifestyle-related video content, featuring a mix of both international and local runway shows, editorials, interviews, how-tos and much more.

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