Magnum has tapped another designer-model duo to face its latest campaign. Moschino and Cara Delevingne were previously featured but this year’s spot goes to Alexander Wang and Bella Hadid.

The two star in the brand’s Take Pleasure Seriously short film in which they portray the pleasure of fashion, friendship and fun — and indulge in the sweet ice cream. The clip begins with a seemingly-typical fashion shoot, in which Wang helps Hadid into an asymmetrical black dress. And when they take a bite through the thick, cracking chocolate of their Magnum ice creams, they reveal the lighter side of the industry and show us their more playful sides.



The Last Fashion Bible is an interactive hub of fashion and lifestyle-related video content, featuring a mix of both international and local runway shows, editorials, interviews, how-tos and much more.

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