The 2017 NZFW Stolen Girlfriends Club audience was transported to the 90’s, and then zapped into the future. The medley of distressed street wear and metallic leather juxtaposed feelings of nostalgia, and of looking into the future.
Never adhering to arbitrary boundaries, for Stolen Girlfriends Club the theme of androgyny was recurrent with girls wearing boy’s clothes. With the brands’ strong focus on leather-goods, it was exhilarating to see risk embraced by the design team
Pinstripe suiting kept the collection aspirational yet irreverent, communicating a tribute to Punk. 90’s grunge influenced the graphics of the T-shirts, alluding to another sell-out season of tees.
The excitement of the evening was exacerbated with a surprise inclusion of an exclusive and first-look at Resort 17/18 collection pieces as well as collaboration with American 70’s band, Grateful Dead.
The flawless showmanship of Stolen Girlfriends Club was an ingenious way to showcase in-season and future collection pieces to customers and buyers, whilst maximizing engagement with media with the exciting glimpse into future collections.
LA-based Sebastian Hunt and Dylan Richards seamlessly styled the entire show. Their brand of styling is ultra-sexy yet strong, ensuring the girls are the boss, resulting in complete synergy with Stolen Girlfriends Club.
